Informed вЂ“ the user must fully understand why the data is being collected and what it will be used for before they give consent.For example, if the data is for a newsletter subscription, it must say exactly that. Specific вЂ“ consent must relate to specific actions relating to the data rather than for any purpose the business wants it.Freely given вЂ“ users must be given a clear choice to consent and not coerced.But what exactly does it mean for the user? This is laid out in Article 4, as described above. If the data collection does not come under one of these categories, it is not lawful under GDPR and can lead to large financial penalties. Businesses must determine whether any data collection or analysis they do falls under the appropriate legal grounds, which are: To be lawful under GDPR, data collection must abide by six legal stipulations. GDPR Article 6 concerns the lawfulness or otherwise of collecting and processing user data. Before we go into more specifics here, itвЂ™s important to understand GDPR Article 6, which is about lawfulness of processing. It is one of the more ambiguous and therefore contentious elements of GDPR. To understand what consent means for a business is not always immediately obvious. GDPR consent and lawfulness of processing Consent by silence or omission of information is not viable for GDPR reasons. This could be ticking a website box or choosing am app setting. Users must also take a specific action to signal their consent. Use of the data cannot go beyond what is specified in this consent agreement. The information relating to consent must be written in a way that the average person can understand exactly what they are consenting to. And the information about what they are consenting to must be offered clearly and in easily understandable terms. In other words, the user must specifically take action to give consent. вЂњany freely given, specific, informed and unambiguous indication of a data subjectвЂ™s wishes by which he or she, by a statement or by clear affirmative action, signifies agreement to the processing of personal data relating to him or her.вЂќ GDPR consent must be specifically given by the individual

The company must make it simple and accessible to withdraw consent. Under GDPR this is called вЂconsentвЂ™.Д¬onsent can be withdrawn by the user at any point. What is GDPR consent and why is it needed?Д¬ompanies must ask peopleвЂ™s permission to process their data. GDPR consent and lawfulness of processing.GDPR consent must be specifically given by the individual.What is GDPR consent and why is it needed?.

Ask and it is given listed under